OUR
WORK

Delivering purpose-led business solutions that help our partners to activate their purpose internally and externally through sport.

Here are some examples.

BREAKING BARRIERS
FOR GIRLS IN EUROPE

ADVISORY | CREATIVE SERVICES | IMPLEMENTATION | SROI MEASUREMENT


We are working with adidas on their Breaking Barriers Project - a commitment to breaking down barriers for women and girls across Europe.

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E-MOVEMENT

ADVISORY | PARTNERSHIPS


We have developed a purpose-led sponsorship strategy for E-Movement to enhance the commercial value proposition of the Cape Town E-Prix.

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© IMAGO

© IMAGO

CLERVIE AND CAREL NGOUNOUE

STRATEGY | TALENT MANAGEMENT


We represent Clervie and Carel Ngounoue, rising tennis stars and purposeful individuals, committed to inspiring others through their journey to the top.

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WIPRO

PARTNERSHIPS | IMPLEMENTATION | CREATIVE SERVICES


17 Sport partnered with Wipro to revitalize and relaunch their annual Spirit of Wipro Run to engage employees and help local communities realize their ambitions.

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EDF

ADVISORY | IMPLEMENTATION | STRATEGY


17 Sport partnered with EDF to help establish them as a sustainability leader in French sports, promoting their commitment to helping solve societal and environmental issues.

Read more

© IMAGO

© IMAGO

TESTIMONIAL


“We want to increase the access girls have to sport so they can enjoy the same benefit as boys get out of it. Sport will be the starting point but we want to give these girls the skills they’ll need outside of sport as well to have the confidence to be the best version of themselves.”

Clementine Painter, Senior Marketing Manager, adidas


Do well, by doing good.